Meet the Contributors

Paul Cole About Paul Cole

I grew up in rural Florida where even a Wal-Mart was nearly 40 minutes away. Amazon was my gateway to an incredible world of books, movies and music.

In addition to enthusiastically shopping on Amazon for almost a decade, I’ve worked with Amazon sellers for 5 years and I’ve found the selling to be as much fun as the buying! I was an early advocate of the FBA program, focusing mostly on non-media items, and have acquired a lot of knowledge about shipping, packaging, procurement, customer service, and marketing. I’m looking forward to sharing what I know and continuing to learn from innovative Amazon sellers everywhere.

My greatest personal accomplishment to date is having a sandwich named after me at the bakery near the SellerEngine office in Portland, Oregon.

JD Aspinall About JD Aspinall

I believe that owning or working in a small business is the most exhilarating and creative way to spend your life. Sharing collective knowledge benefits all of us to be better and more profitable. My dad is an entrepreneur, as well as my granddaddy and now I spend my days making the lives of small business owners easier.

I joined SellerEngine in 2009 and translate the needs of online sellers into geek-speak so the software developers can implement useful features into SellerEngine’s tools. I lead the Help Team and Sales division and love helping customers find solutions to everyday problems.My dog Rhoda sleeps patiently under my desk while I work, and if you need a new feature implemented in a hurry, she accepts bribes in the form of bully sticks.

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