Professional Services is newest division of SellerEngine Software. But Professional Services isn’t about software — it’s about people. It’s about helping to connect with Amazon sellers and helping them to succeed.
When they’re not directly helping sellers, the Professional Services Team conducts research into topics that matter to Amazon sellers. Recently, they took a look at the factors that influence Amazon Sales Rank, namely sales volume and frequency. Here’s what they found:
Click the image above (or this link) to download the info graphic as a PDF.
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This is a very helpful illustration of how the sales rank for an item that sells less frequently can swing wildly while the rank for a steady seller holds steady.
Speaking for the team behind the Amazon seller, Wigglish (http://goo.gl/CGN6g), we’ve observed that the price at which an item sells also influences its rank. An item listed for $6 that we sell a few times a week will have a numerically higher (less favorable) rank than one we sell less often, but for which the price is much higher, say $60. We haven’t systematically analyzed the effect, but would be interested in knowing if this can be derived from analysis.
That’s an interesting observation. I’ll check with our Services team and see if we have any data on sales price vs. Sales Rank.
-Paul
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